How to create compelling content online

Clark talks about how to create compelling content of the Internet and gives us a variety of tools and examples that we can use for our online blogging.  We can take away six of the most important tips.

            First and foremost it is important to present content in a way that sends a clear message about our brand.  Everyone has a brand and we need to make sure we are aware and approve of the content we post.  An important side note is that if we want to attract attention to our blogs, we should be carefully using keywords, not abusing them.

            Next, there are two rules that correspond with eachother. One, you need to have “ambient awareness” of your audience.  Empathy towards the people you are gearing your brand to.  And two, It’s important to know what your audience expects from you, and to give that to them.

            It is equally as important to keep links between people and other sites.  People go online to feel connected to each other and the rest of the world.  This is why blogs with forums or comment areas are so successful.

Lastly but maybe most obviously, your site should be easy on the eyes.  No one wants to look at disorganized and flashing content! On top of looking cool, it is important to have a page that makes it easy for people to navigate.  For examples on how to NOT do this correctly, please visit webpagesthatsuck.com.