Good vs Bad Writing

If I am reading Brian Clark’s piece, How to Create Compelling Content that Ranks Well is Search Engines, correctly, he is stating that the level of ease to which a page can be found on a search engine is dependent upon how engaging the writing is. The more engaging the writing, the more likely to get natural links to it, and popularity and page hits are sure to follow. There is also a relevancy maxim that is required, using certain key phrases that will make it easier for you to be found. You want to have a phrase that is unique to your site, and ensure that enough people are saying it for it to register on a search engine. “Google won’t treat you as relevant until others do first.” is undoubtedly the key statement I took away from Brian Clark. 

I am a fan of specific hip hop blog sites. However, one that stands out the most to me is by a writer who styles himself as BigGhostfase. (http://bigghostnahmean.blogspot.com/) His gimmick is that he writes his blog posts under the identity of Ghostface Killah, a member of the Wu Tang Clan, a legendary Hip-Hop group. The fact that his writing style remains constant and his name is so ironically unique makes it easy to locate BigGhost’s blog. Every post begins with an exaggerated introduction which readers could recall and use to search for the blog (“Ayo whattup ya’ll...the Hands of Zeus aka Thor Molecules aka Phantom Raviolis aka Cocaine Biceps... otherwise known as The Blog King n the Inventor of the Slap.” If that doesn’t get your attention, what will?). The text is written in a way which is relevant and relates to the audience, whether it is out of a love of parody or wondering what your favorite Wu-Tang member would sound like if he blogged.

“ Despite our fascination with slick toys and shiny new things, there is one thing that remains (and will remain) common to all of us: we’re still big irrational piles guts and brains who don’t want to be alone in the world.” Deanna Zandt’s Claremont McKenna College: How you will change the world with social networking, This is why websites like http://www.herfection.com/ are so popular. It is not so much that the blog has extensive writing, but it takes people’s common love of music to create a space for people to enjoy new music. Both blogs, coincidentally, happen to be Blogger accounts.

I don’t know what a “bad” site would be, as I have never searched for one or came across one. So I decided to look up “bad blogs” on Google. I came across http://blogitude.com/, a site which, at a glance, one can easily see as being completely and utterly boring. There is no relevant material, nothing engaging about the layout or writing style. It lacks the flair that Clark refers to in his piece. http://karlbakla.blogspot.com/, People Against Goodness and Normalcy, is a terrible blog for a different reason. There is an unorganized stream of unverified information that does not, in any way, prompt anyone to desire to link to it.