Googlearchy

In chapters three and four of “Myth and Digital Democracy” Hindman discusses how politics are correlated with search engines. He discusses how individuals use search engines to find political sites, which alters or does not alter people’s political influences. Hindman discusses how Google has become the most powerful search engine, and how using search engines is the easiest way to receive information, but it is far from democratic. Google, Microsoft, and Yahoo control 95% of the search engines people use. In turn, Hindman relates this control to a monopoly. People generally use these main sites instead of others that could have other searches. Hindman questions why one site gets more or less traffic than another.

      

      In chapter 3, Hindman uses the term Googlearchy “the rule of the most heavily linked.” This googlearchy heavily influences the online political landscape. The Google’s googlearchy narrowcasts user content, especially in regards to political sites.

            

In Chapter 4, Hindman discusses general Internet traffic and how political websites revolve in the World Wide Web. Search engines have a great impact on directing traffic to websites because the mass population uses these search engines to gain online information.