After reading both articles, there is a lot of ideas on whats good
and bad online writing. After reading Brian's How to Create Compelling Content that ranks well in search engines, good writing have
the great ranking cornerstones of 1. Good keywords without excessively
mentioning the keyword throughout the whole article. 2. A good title tag
and headline that can fit their keywords into them. 3. Good and
impressive content that will inspire visitors. 4. A good content landing
page that is going to help the reader understand what's going on as
soon as they arrive. 5. Related Content that is frequently updated. The
point is to have a cornerstone that is going to refrain the visitor from
hitting the back button because it is relevant, it has what they are
looking for given the idea that you've given the right keywords for them
to search the cornerstone, it is compelling and comprehensive, the
content body length is at least 300 words, and it has link outs.
Deanna's How you will change the world with Social Media speech mentions two good points. The point of social media
is to be human. For example, the work that she did with MTV, resulting
in "16 & Loved" was a great way to impact and attract visitors who
have been through the same abortion experiences. All those videos
compelled visitors to write letters and even feel better about
themselves. For this reason, it is important to be human and not seem
like a robot. Give your writing a personality. The second point is that
it has to be kept professional because no matter what, the internet is a
public place without much say in privacy. Writing online is like
painting a portrait of yourself and how you want to be represented
online.
Brian's article was about the content of the online writing and
Deanna was more about the personal side of the author writing the online
writing which go together when it comes to online writing.
When I was planning on transferring colleges last summer, I was considering CUNY's Lehman College as a transfer school. In my opinion Lehman College's school site is not user friendly to me. Although it has all the compelling bodies of text that Brian mentioned and the obvious keyword in the website, the click-thru links are confusing and it is very difficult to get anything I was looking for. For example, I was trying to look up the graduation requirements and I ended up giving up simply because the website is not user-friendly. There is also a lot of mistakes on the website which makes it not trustworthy.
Another website that is bad online content is Blogger (Sorry!). Although it has a simple-looking interface to the eye, it just has too many links and small icons that the first-time visitor wouldn't know what it means, thus causing the clicking of the "back" button too much which Brian mentioned was not a good thing for the cornerstone itself because it makes it unreliable. Another thing I discovered today, blogger cannot be used on a Internet Explorer window. It only accepts google chrome (of course!) and Mozilla Firefox (which caused me to run through all the floors of the Wexler Library looking for a computer!).
In my opinion, a website that has great content is the What To Expect website because it has a title with its keyword in it and a great headline. This site is also interactive as well as informative because it allows mothers and expectant women to interact with each other about whatever pregnancy or child experiences they might be experiencing which relates to Deanna's "16 & Loved" project online. This website also has good search credibility because it is one of the top pregnancy websites that pops up when you type several different keywords on google (I tested it!).This website is also very informative to the expectant and current parent.
Another website with good content is the WebMD because it reminded me of what Brian was saying about having linking out within the articles. Any article that a visitor reads on this website will encounter a click-through link that will allow them to read up on anything else that relates to what they were reading before. It is very informative and the symptom checker is a tool that can be very useful to many visitors who land on its website (I know I always try to diagnose myself with this tool before going to the doctor's office! :D).
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