Assignment # 1

Good content writing is the one of the important things that helps a website or media material to gain the top ranking on the search engines. Thus, the marketers always consider how to make a good content to get the good ranking in the search engines. Most of the people believe that the good content should be included the unique content that is fresh and worth reading. However, the good content always involves basics elements which are keyword research and good analysis. Choosing the right keywords to be a target can really help making good content for the successful webpages. There are the examples of the good content websites, www.rockymountainmattress.com and www.joomlastyle.com . The rockymountainmattress website that is an ecommerce site that focuses on words such as memory foam mattress, air beds, air mattress…. Then, the joomalstyle website is a site for the open source community loving content management systems focusing on keywords such as free joomla templates and joomla admin templates. Both websites are very apparent that show what they are about. In addition, they also clearly show the keywords that they are going after. The contents are also very well written and unique to the competition. The most important thing is that they use the words that the people are using to search in order to write the content. Both websites clearly understand what the potential clients are searching for will give a good start in finding the words that the web wants to be found for.

However, there also are so many bad online contents in modern society. According to the internet growing, the communication between people is much easier than before. Email becomes the most important tools for communication. However, some email contents become a bad online content ever annoying the people lives. The ads email and email campaign are the examples of bad online content. This terrible email campaign is eloquently awful and speaks for itself. After reading the entire junk email, it is easy to show what the terrible wrong is. Most of the junk emails have a generic header and it is telling people nothing. In additional, its mostly show that they refer the amazing and an excellent opportunity that it makes no sense for people that people already not believe that. They might show some unnamed product that costs hundred dollar that people are not ever be attracted by unnamed product. However, the worst thing is that they expect people to click through to a strange site for the information or some experience mystery products. Those junk emails have no clear description or purposes to explain what they actually are. The other example of bad online content is Metwell business website (www.metwell .com). This content makes people that are hard to understand what exactly Metwell dose and how they could help people after a quick. This company might seem to know the good content is important because the site attempts to provide a lot of content on the surface. However, they misunderstand the essence of content marketing by failing to make their content relevant and compel to prospective buyers. The problems that I found from this site are that they have a big visual sideshow on the home page but is doesn’t really relate to their works. In additional, the website includes no information about any principals of the company. This is completely to show in dark way about their knowledge and experience as it might relate to the people needs.

To sum up, both examples of good online content give the people a clear keywords and analysis that people can easy to look for what they need and want. Also, its sites create a great effect of keyword on the search engine that makes a great marketing for the business. However, both examples of bad online content fail to attract the clients and create the confused to the client. They failed at proofreading because the very first bullet point misspells the words “remember” and “clear”. Final, those bad online contents give people a great lesson that good design is critical, but without a great content even the best design is simply wasted effort.