Subsequently, the author mentions how the privacy of an individual should be keenly monitored. It is not to say that privacy should be thrown out the door and everyone should let the world know every single detail of one’s life, but it matters how one presents oneself to the world. In Brian Clark’s “How to Create Compelling Content”, he states, “What people say about you is more important than what you say about yourself.” The response to the content that is shared with the rest of the world determines what makes for good content. Is your blog post garnering a lot of traffic? Are people linking others to your website? A good way to answer these questions with an astounding “yes”, is through the use of social media. Clark outlines what constitutes "good" online writing. In short, "good" online writing has to attract traffic from search engines and alternative sources, be relevant, is organized, and looks good on the eyes. Creating content on the web can be simple, but what pushes one piece of writing an echelon above the rest is what the creator does in terms of being active on the World Wide Web. Anyone can make their own website look breathtaking and have ornately written articles, but there is no purpose to those aspects if the intended audience is not reached. Linking the URL to others via social media will help generate the traffic needed, and as a result, search engines will detect those upward changes.
One popular website that contains “good writing” is The Huffington Post. Firstly, the news website generates a lot of traffic, both from search engines and social media. According to eBizMBA, The Huffington Post is the most visited blog website at an estimated average of 54 million visitors per month. Users of the internet who search for the website in Google, or type any keywords or phrases of interest (ranging from topics of politics to the world of sports) would find at least one link to The Huffington Post. Furthermore, what makes the website unique is that there are over 9000 bloggers who contribute to the website – some of which include political figures and celebrities. This reinforces the concept of guest writing. Since The Huffington Post is monitored by a fairly small group of workers, allowing others to contribute to the blog allows for diverse content to reach the masses. After each article, sharing through social media outlets is encouraged, and there are even related articles posted that share some relevancy to the one being viewed.
Gizmodo, which features technology as its focus, is worthy of featuring good online content. With a generation so invested in making life more efficient, technology will always be relevant. Gizmodo has disseminated outside of the United States, notably in Australia, the United Kingdom, and Brazil. It contains many links, articles, and the ability to share these articles via social networking websites a la Twitter and Facebook. There is even a search bar widget which allows visitors to search the archives for specific stories.
A website that features terrible writing is Sixties Press. The first thing that stands out is the layout. Everything is aligned to the left, and there is no clear focus as to what the purpose of website is. Venturing further into the website, one will notice that the “Articles” section is a mess. Every other article is printed in a different color, and there is nothing compelling about the writing. There are no keywords that would indicate anything of importance or relevancy. Furthermore, a lack of links to social media websites is an indication of the website’s obsolescence.
Another webpage that hosts atrocious content is EVUK. Apparently the cornerstone for this website is cars, but the focus is cryptic. The website is filled with advertisements, question marks, and a seemingly never-ending archive of articles that stretches about an acre. A lot of the links are dead, and the typography is all wrong – lines are not spaced properly, and there are many grammatical mistakes (see “Portland, Oregan”). Although EVUK does a decent job of linking to external websites, none of these extraneous sites reciprocate the action.
Links:
http://scribeseo.com/seo-copywriting/
http://www.gizmodo.com/http://www.huffingtonpost.com/
http://www.sixtiespress.co.uk/
http://evuk.co.uk/
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