Wednesday, February 15, 2012

Examples of Good and Bad on-line writing

Examples of good on-line writing
      1)
http://espn.go.com/racing/blog/_/name/willis_matt
      2) http://www.cnn.com/2012/02/09/opinion/carville-republicans/index.html?hpt=po_r1

Examples of bad on-line writing
      1) http://sterncommdc.blogspot.com/2012/01/npr-reports-fed-workers-fare-better.html
      2) http://medp150hunter.blogspot.com/


                Good on-line writing can be hard to come across while you are browsing the internet. There are some very key aspects into what makes good on-line writing. If a writing piece does not feature these key components it could be considered an example of bad on-line writing. Some components of good on-line writing include having good placements of key words, compelling content, and linking them to social media.
                Being a huge sports fan ESPN is a website that I often find myself on.  Although, not being the biggest fan of NASCAR I do visit one ESPN writer’s blog often, mainly because he attended my high school and my mom now works with his mom. This writer is Matt Willis; he has been with ESPN since 2006. In my opinion the topic that he writes about is not the most interesting, but what Willis does write is compelling and interesting even to someone who does not strongly follow NASCAR.   This according to the reading http://scribeseo.com/downloads/How-to-Create-Compelling-Content.pdf is an important aspect. A writer must feature compelling writing on their website, blog, etc. for them to stay relevant and also to continue to bring traffic to the website. Willis’s NASCAR blog does just this. The content is compelling and interesting and continues to drive traffic to the website.
                Another key aspect of good on-line writing is having your writing feature a good amount of key words in the writing. The trick is not to have too many key-words in the writing that kills content of what the writer is writing about. This is also featured on Willis’s blog, throughout his writing he features important key words that relate to what he is writing about. These key-words allow for Google and other search engines to find the website. By allowing for these search engines to easily find the website helps the website turn up in the top results for searches of those key words which drives traffic to the website. Although Willis features a good amount of key-words it does not dilute the content on his blog. With the amount of key-words and solid content that is featured on Willis’s blog it makes this a good example of on-line writing.
                Good on-line writing also needs to feature links to other social media websites. By doing this it allows for readers to stay connected to the website. By allowing the readers to stay connected to the blog it paves the way for a constant flow of traffic to the blog. This idea is featured on the reading http://www.deannazandt.com/presentations/claremont-mckenna-college-how-you-will-change-the-world-with-social-networking/. An example that features connections to social media is a blog written by James Carvillle on CNN.com. Carvillle, much like Willis features good content, and multiple key words, but Carville features two links to two different social media websites, Facebook and Twitter. By doing this it allows for it to be considered a good piece of on-line writing.
                If a writer’s blog does not featuring good, interesting content can make a piece to be considered to be a bad source of on-line writing. This blog http://sterncommdc.blogspot.com/2012/01/npr-reports-fed-workers-fare-better.html written by an amateur writer features what can be seen as bad on-line writing. This is because in my opinion it is lacking good content. The information that is featured is not interesting and is not something that makes me want to go back and view this blog again. Because of the lack of interesting content this blog becomes an example of bad online writing.
                Another example of bad on-line writing is my blog from MEDP-150. In this class we had to keep an on-line blog. Being that the blog reflected what was occurring in the class it features very little key-words for on-line search engines to find it. Because of this it causes traffic to be lower. Because writing blogs and other on-line outlets is to acquire traffic and have people read them, it makes this blog be classified as a bad piece of on-line writing. With very little key words for search engines to find the traffic is incredibly low to this blog.
                Ultimately the goal of blogs and other online sources is to get people to come to the website and to view the website frequently. Doing this can be tough and because of this needs to feature key elements such as a vast variety of key-words, solid content that keeps the readers interested and getting the word out about the blog through social media. If an online publication features these elements it could be viewed as a piece of good on-line writing. If the online source does not feature these elements it could be seen as a bad piece of on-line writing.

No comments:

Post a Comment