Wednesday, February 15, 2012

The Yin and Yang of Online Writing

From Deanna's Zandt's article, Claremont McKenna College: How you will change the world with social networking, I've gathered that the Internet is full of social media. With this in mind, the audience should remember that the social media is, in itself, a social network. A network that flourishes when one shares and learns how to build and maintain relationships. I believe that deviantART would be a great example of a source that describes what Zandt is trying to say. With deviantART, as Zandt would say, "we are becoming passively aware of one another's existence. And through our own sharing, we infuse the very public conversations we're having with our values, our experiences, and our versions of the story". We can do this without displaying or being tempted to display, private information.

With Facebook though, I feel the site is a true example of bad online content. It's great for search optimization, seeing how everyone's page is linked to google. I also feel that with facebook one is "Being online ...throwing open the curtains and baring yourself to the world.", and that it is expected; contrary to the beliefs of Zandt . Nothing is private about facebook. Though there are privacy settings, ti is very easy to get around them, your information (thoughts, pictures...) are searchable through google and it the content leaves a trail that cannot be erased. Once content is uploaded onto the Internet, it stays there. To me, Facebook's prize possession is it's usability. Facebook can be reached through a kinde fire, a computer, a cell phone. All these mediums make it easier and faster to upload content in an instant. Also, making it easier/more natural for people to feel it is to place information on the web.

From Brian Clark's article, How To Create Compelling Content that Ranks Well in Search Engines, I've learned the importance of having good and relateable content. I've learned that good online writing for a website consists of easy to read content, consistency in search terms and overall website, optimizing both on-page and of-page content, the importance of having links, the number of hits, and having a cornerstone. The article lists one by one different elements and tips that would increase anyone's SEO; a website that I believe follows suit is Amazon . If you type for an object in google, I would bet that at least 1/10 searches would lead you to Amazon. Amazon is a great site that optimizes its links, good/relateable content that is necessary to the buyer and just browsers.

A source of bad online writing can be found on the website for Kinokuniya. Kinokuniya is a bookstore that houses/promotes the Japanese culture. It could be found in several countries around the world. Though they have a landing page that is clear and direct, an option that Clark promotes, the actual webpage is plain and bare. There is a search bar that aids in finding information, but the content is lacking. There are a lot of objects missing and if a person visits their site, as Clark mentions, they are either fans or buyers. I can't find the things that I want to buy. Even if I do find it, most of the time it is sold out. There are no updates, the last event posted is from January, and there is no need for any information to be displayed since it is not updated. Compared to the store, the website does not provide any detail descriptions on what is displayed and ready to be sold.

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